What is a “Brand” Anyway?

The organizational brand is more than a logo.

North Orange Continuing Education’s (NOCE) brand is what people say, feel and think about our institution.

The brand is conveyed in everything from the visual identity (logo, colors, design treatments, etc.), to the voice and tone of our content, to the way we answer our phones, serve our students, and conduct our everyday business.

Brand Pillars & Attributes

NOCE Brand Pillars:
Who We Are

  • Empowering
  • Pathways to Opportunities
  • Celebrating Diversity
  • Dignity of Every Student
  • Accessible and Flexible
  • Leadership and Innovation

NOCE Brand Attributes:
What We Do

  • Totally Committed
  • Warm and Inviting
  • Determined
  • Enthusiastic
  • Supportive

Visual Resources

NOCE color logo
NOCE black logo
Preview of NOCE white branding logo

Primary & Alternative Logos

The logo is the default mark for the majority of applications, from digital media to printed publications to advertising.

Three different color varieties of NOCE logos are available.

View guidelines on the proper use of the NOCE logo.

Primary Typography

Lato should be used as the primary typeface for North
Orange Continuing Education. If Lato is not available, either from lack of access or technological
limitations (like on the internet), the substitute fonts that may be used include:

  • Arial
  • Calibri
  • Times New Roman
  • Times
Example of Lato font

Examples of different Lato font

Secondary Typography

Lora may be used for headlines and in other uses where
it is the primary focal point. The usage of this
typeface should be used sparingly.

Example of Lora font

Example of different Lora fonts

 

Primary Colors

NOCE’s colors of dark and light blue comprise the primary color palette. These colors, in combination with white, black, and gray, are the most prominent and widely used colors.

Color CMYK RGB HEX PANTONE
NOCE dark blue brand color
Dark Blue
100, 54, 33, 13 0, 94, 131 #005d83 634 C
NOCE light blue branding color
Light Blue
69, 11, 18, 0 58, 175, 200 #39afc7 631 C

Seconday Color

NOCE’s secondary color is yellow, which should be used to support the primary colors of dark and light blue. It can be used liberally, yet not heavy-handed, to provide a bit of variety to designed materials.

Color CMYK RGB HEX PANTONE
NOCE yellow branding color
Yellow
0, 14, 78, 0 255, 216, 86 #ffd756 121 C

Accent Colors

NOCE’s accent colors include green, orange, and dark gray. These colors should be used as supporting colors to the primary and secondary colors. They should be used sparingly to provide a bit of variety to designed materials.

Color CMYK RGB HEX PANTONE
NOCE green branding color
Green
40, 0, 81, 0 0, 54, 93, 0 #a3d55d 367 C
NOCE orange branding color
Orange
0, 54, 93, 0 250, 142, 42 #fa8d29 715 C
NOCE dark grey branding color
Dark Grey
61, 53, 48, 19 100, 101, 105 #646469 Cool Gray 10 C

WASC and the NOCE Style Guide work together to create brand consistency

All flyers and publications must use the WASC logo and statement in tandem with the NOCE logo and nondiscrimination statement.

  • This provides a consistent message.
  • Not all noncredit schools are stand-alone institutions that have their own accreditation, so we are providing a unique benefit for students.
  • This helps educate/remind our students and community partners that NOCE is fully accredited.
  • A standardized footer with this information (NOCE logo, WASC logo, disclaimer statement) was developed and should be used on all publications.
Example of NOCE standardized footer

WASC Logo & Statement

NOCE is fully accredited by the Accrediting Commission for Schools, Western Association of Schools and Colleges (ACS WASC or WASC).

  • We have two different WASC logos. Changing the color is not permitted.
  • We are authorized to utilize this phrase: “Fully Accredited by (or) Accredited by the Accrediting Commission for Schools, Western Association of Schools and Colleges”. Do not alter this phrase in any way. 

WASC Color logo WASC black logo

Accredited by the
Accrediting Commission for Schools, Western Association of Schools and Colleges
533 Airport Blvd., Suite 200,
Burlingame, CA 94010
Website: www.acswasc.org

NOCE Disclaimer

The North Orange County Community College District’s (NOCCCD) North Orange Continuing Education (NOCE) Administrative Offices are located at 1830 W. Romneya Drive in Anaheim, California 92801. For more information, call 714.808.4645 or visit www.noce.edu. It is the policy of NOCCCD to provide an educational, employment, and business environment in which no person shall be unlawfully subjected to discrimination or sexual harassment, nor unlawfully denied full and equal access to the benefits of District programs or activities on the basis of ethnic group identification, national origin, religion, age, gender, race, color, ancestry, sexual orientation, marital status or physical or mental disability as defined and prohibited by state and federal statutes. The District is also committed to maintaining campuses that are free of harassment, drugs, and alcohol. To read the entire NOCCCD nondiscrimination statement, see the policy in the General Information section in the back of the NOCE class schedule or at www.noce.edu/disclaimer.  

 

Writing Style Guide

These guidelines represent North Orange Continuing Education’s house style, to be used in non-academic writing for organizational consistency on web pages, marketing materials, and publications.

NOCE Writing Style Guide

Get more detailed information within the compiled style guide. 

Top Writing Style Gems for Organizational Consistency

  • Certificate Program Names

    Capitalize specific certificate program names: Pharmacy Technician Certificate Program.

    Example: Rachel is a student in the Pharmacy Technician Certificate Program at NOCE. 

    Do not capitalize certificates when using it in a generic manner.

    Example: Rachel will receive her certificate from NOCE.

  • English as a Second Language vs. English as a second language

    No dashes between words; always lowercase the words as and a. Because it is a proper noun, English is always capitalized. 

    • Capitalize the phrase if referring to the specific department or course: NOCE has an English as a Second Language Program to assist students. (a specific division/department).
    • Do not capitalize if used in a generic manner: NOCE is offering several levels of English as a second language (ESL) courses in the fall. (generic)   
  • Full-Time vs. Full Time; Part-Time vs. Part Time

    Hyphenate only when used as an adjective preceding a noun.

    Example:

    • Lynda is a full-time instructor.
    • We considered having an intern full time, but four days worked better.
  • NOCE Centers

    In formal documentation, use Anaheim Campus, Cypress Continuing Education Center, and Wilshire Continuing Education Center. 

    For more informal writing, the shortened version is accepted:

    • Anaheim Campus (stays the same)
    • Cypress Center
    • Wilshire Center

    Use NOCE Centers when discussing all three. Not campuses. 

  • Noncredit vs. Non-credit

    Noncredit is one word. 

    Noncredit should be spelled as one word with no hyphen.

  • Numbers & Dates

    Numbers 0 through 9 are spelled out in any reference except time or ages.

    Numbers 10 and above should use numbers, except when the number is at the beginning of the sentence and should then be spelled out.

    • Jane Doe has registered for three classes.
    • John Smith has worked for NOCCCD for 20 years.
    • Twenty-five students are enrolled in the painting class.

    Following dates omit th, rd, st, nd: not December 21st, but December 21, 2021.

  • Phone Numbers & E-mails

    When spelling out phone numbers we use dots not dashes.

    Example: 714.808.4679

    For e-mails, please make sure to spell out in all lowercase.

    Example: Contact Campus Communications at communications@noce.edu.

  • Program Name Abbreviation/Acronym

    Always spell out the full program name first, then use the abbreviation acronym in parenthesis.

    Use abbreviation acronym in document after first reference is spelled out such High School Diploma Program (HSDP) or English as a Second Language Program (ESL).

    Example:

    Sheri took classes in the High School Diploma Program (HSDP) in the 2020 Fall Term. Last semester, she completed 30 credits in the HSDP toward her diploma.  

  • Seasons, Semesters, and Terms

    Capitalize when referring to a specific term or season: 2022 Fall Term.

    Do not capitalize it when referring to the season in a generic manner:

    • Our program has a larger enrollment in the fall term than in the winter term. 

    Term date should be before season: 2022 Spring Semester.

  • Time

    Use lowercase a.m. or p.m. with periods.

    Noon and midnight are acceptable and preferred to 12 noon or 12 midnight (repetitious).

    Use times of just hours to read 9 a.m.

    • Wrong Examples: 9:00 a.m. or nine a.m.
  • Waitlist vs. Wait List vs. Wait-list

    Waitlist is one word.

    Correctly used as one word, no hyphen.

Publication Approval

All publications need to be approved by Campus Communications prior to print or electronic distribution. This includes anything printed with the NOCE logo. To get started with the approval process please use the marketing request form.

Publication Approval Timeline

Marketing Request Form Received

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Director of Campus Communications will delegate request

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Requests are filled on a first-come, first-serve basis, unless there is an institutional priority. Below are approximate turnaround times by business day for specific requests:

  • Flier review/edits: 3 days
  • Flier development: 4 days for draft development, review, and editing process
  • Social media posts: 3 days in advance, but no less than 2 days in ​advance
  • Program newsletter/digital e-mail review: 3 days
  • Program newsletter/digital e-mail development: 5 days for draft development, review, and editing process
  • Website updates – simple edits: 1-2 days
  • Website updates – extensive changes or development of new pages: 5 days
  • Website news story: 2 days
  • Website updates – addition of events to the calendar: 1-2 days
  • Canvas announcement message: 1-2 days
  • Campus TV graphic: 3 days
  • Video: for video review: 1-2 days
  • Video: for video editing/captioning: 5 days
  • Video: for video development: 6-week lead time for script development, video filming, editing, captioning/music, review and editing process
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A follow-up email will be sent over to the requestor. Emails could be a completion notice, an approval notice, or a draft of a requested project requested.