What is a “Brand” Anyway?
The organizational brand is more than a logo.
North Orange Continuing Education’s (NOCE) brand is what people say, feel and think about our institution.
The brand is conveyed in everything from the visual identity (logo, colors, design treatments, etc.), to the voice and tone of our content, to the way we answer our phones, serve our students, and conduct our everyday business.
Brand Pillars & Attributes
NOCE Brand Pillars:
Who We Are
- Pathways to Opportunities
- Celebrating Diversity
- Dignity of Every Student
- Accessible and Flexible
- Leadership and Innovation
NOCE Brand Attributes:
What We Do
- Totally Committed
- Warm and Inviting
Primary & Alternative Logos
The logo is the default mark for the majority of applications, from digital media to printed publications to advertising.
Three different color varieties of NOCE logos are available.
Lato should be used as the primary typeface for North
Orange Continuing Education. If Lato is not available, either from lack of access or technological
limitations (like on the internet), the substitute fonts that may be used include:
- Times New Roman
Lora may be used for headlines and in other uses where
it is the primary focal point. The usage of this
typeface should be used sparingly.
NOCE’s colors of dark and light blue comprise the primary color palette. These colors, in combination with white, black, and gray, are the most prominent and widely used colors.
|100, 54, 33, 13||0, 94, 131||#005d83||634 C|
|69, 11, 18, 0||58, 175, 200||#39afc7||631 C|
NOCE’s secondary color is yellow, which should be used to support the primary colors of dark and light blue. It can be used liberally, yet not heavy-handed, to provide a bit of variety to designed materials.
|0, 14, 78, 0||255, 216, 86||#ffd756||121 C|
NOCE’s accent colors include green, orange, and dark gray. These colors should be used as supporting colors to the primary and secondary colors. They should be used sparingly to provide a bit of variety to designed materials.
|40, 0, 81, 0||0, 54, 93, 0||#a3d55d||367 C|
|0, 54, 93, 0||250, 142, 42||#fa8d29||715 C|
|61, 53, 48, 19||100, 101, 105||#646469||Cool Gray 10 C|
Accessible Color Usage
Why do we check color contrast in our print and web documents?
High contrast helps users distinguish between text and the background on which the text appears. Checking the color contrast in our documents ensures that people with some visual disabilities can read our PDFs.
Regarding accessibility compliance, the Web Content Accessibility Guidelines (WCAG) version 2.0 AA is the most-used standard worldwide. There are three levels of WCAG compliance; A, AA, and AAA. NOCE is required to comply with the 2.0 AA standard, however, NOCE strives to reach WCAG 2.1 AAA: Optimal compliance.
Tools can test for the proper contrast ratio of 4.5:1 provided between the text (foreground) and its background. WebAIM provided a free contrast checker online: webaim.org/resources/contrastchecker/
NOCE Accessible Color Usage
Get more detailed information on which NOCE colors are accessible.
WASC and the NOCE Style Guide work together to create brand consistency
All flyers and publications must use the WASC logo and statement in tandem with the NOCE logo and nondiscrimination statement.
- This provides a consistent message.
- Not all noncredit schools are stand-alone institutions that have their own accreditation, so we are providing a unique benefit for students.
- This helps educate/remind our students and community partners that NOCE is fully accredited.
- A standardized footer with this information (NOCE logo, WASC logo, disclaimer statement) was developed and should be used on all publications.
WASC Logo & Statement
NOCE is fully accredited by the Accrediting Commission for Schools, Western Association of Schools and Colleges (ACS WASC or WASC).
- We have one WASC logos. Changing the color is not permitted.
- We are authorized to utilize this phrase: “Fully Accredited by (or) Accredited by the Accrediting Commission for Schools, Western Association of Schools and Colleges”. Do not alter this phrase in any way.
Accredited by the
Accrediting Commission for Schools, Western Association of Schools and Colleges
533 Airport Blvd., Suite 200,
Burlingame, CA 94010
The North Orange County Community College District’s (NOCCCD) North Orange Continuing Education (NOCE) Administrative Offices are located at 1830 W. Romneya Drive in Anaheim, California 92801. For more information, call 714.808.4645 or visit noce.edu. It is the policy of NOCCCD to provide an educational, employment, and business environment in which no person shall be unlawfully subjected to discrimination or sexual harassment, nor unlawfully denied full and equal access to the benefits of District programs or activities on the basis of ethnic group identification, national origin, religion, age, gender, race, color, ancestry, sexual orientation, marital status or physical or mental disability as defined and prohibited by state and federal statutes. The District is also committed to maintaining campuses that are free of harassment, drugs, and alcohol. To read the entire NOCCCD nondiscrimination statement, see the policy in the General Information section in the back of the NOCE class schedule or at noce.edu/disclaimer.
Virtual Branding Resources
Writing Style Guide
These guidelines represent North Orange Continuing Education’s house style, to be used in non-academic writing for organizational consistency on web pages, marketing materials, and publications.
NOCE Writing Style Guide
Get more detailed information within the compiled style guide.
Top Writing Style Gems for Organizational Consistency
Certificate Program Names
Capitalize specific certificate program names: Pharmacy Technician Certificate Program.
Example: Rachel is a student in the Pharmacy Technician Certificate Program at NOCE.
Do not capitalize certificates when using it in a generic manner.
Example: Rachel will receive her certificate from NOCE.
English as a Second Language vs. English as a second language
No dashes between words; always lowercase the words as and a. Because it is a proper noun, English is always capitalized.
- Capitalize the phrase if referring to the specific department or course: NOCE has an English as a Second Language Program to assist students. (a specific division/department).
- Do not capitalize if used in a generic manner: NOCE is offering several levels of English as a second language (ESL) courses in the fall. (generic)
Full-Time vs. Full Time; Part-Time vs. Part Time
Hyphenate only when used as an adjective preceding a noun.
- Lynda is a full-time instructor.
- We considered having an intern full time, but four days worked better.
In formal documentation, use Anaheim Campus, Cypress Continuing Education Center, and Wilshire Continuing Education Center.
For more informal writing, the shortened version is accepted:
- Anaheim Campus (stays the same)
- Cypress Center
- Wilshire Center
Use NOCE Centers when discussing all three. Not campuses.
Noncredit vs. Non-credit
Noncredit is one word.
Noncredit should be spelled as one word with no hyphen.
Numbers & Dates
Numbers 0 through 9 are spelled out in any reference except time or ages.
Numbers 10 and above should use numbers, except when the number is at the beginning of the sentence and should then be spelled out.
- Jane Doe has registered for three classes.
- John Smith has worked for NOCCCD for 20 years.
- Twenty-five students are enrolled in the painting class.
Following dates omit th, rd, st, nd: not December 21st, but December 21, 2021.
Phone Numbers & E-mails
When spelling out phone numbers we use dots not dashes.
For e-mails, please make sure to spell out in all lowercase.
Example: Contact Campus Communications at email@example.com.
Program Name Abbreviation/Acronym
Always spell out the full program name first, then use the abbreviation acronym in parenthesis.
Use abbreviation acronym in document after first reference is spelled out such High School Diploma Program (HSDP) or English as a Second Language Program (ESL).
Sheri took classes in the High School Diploma Program (HSDP) in the 2020 Fall Term. Last semester, she completed 30 credits in the HSDP toward her diploma.
Seasons, Semesters, and Terms
Capitalize when referring to a specific term or season: 2022 Fall Term.
Do not capitalize it when referring to the season in a generic manner:
- Our program has a larger enrollment in the fall term than in the winter term.
Term date should be before season: 2022 Spring Semester.
Use lowercase a.m. or p.m. with periods.
Noon and midnight are acceptable and preferred to 12 noon or 12 midnight (repetitious).
Use times of just hours to read 9 a.m.
- Wrong Examples: 9:00 a.m. or nine a.m.
Waitlist vs. Wait List vs. Wait-list
Waitlist is one word.
Correctly used as one word, no hyphen.
All publications need to be approved by Campus Communications prior to print or electronic distribution. This includes anything printed with the NOCE logo. To get started with the approval process please use the marketing request form.